Tips To Improve Your Website SEO In Dotnetnuke

There are some ways DNN can improve the SEO of your site.

Customizing Page Titles And Meta Data

  • Login as Administrator
  • Go to Page -> Edit Page -> Page Settings -> Go to tab : Page details then change the Page Title, Description

Drop-down Navigation Built In CSS

 

Navigation by CSS really just means using simple HTML to show the page, and using CSS to style the menu instead of arcane amounts of script or other tricks. This assists with SEO by making it very easy for a search engine crawler to index your site and understand the structure of the site via the menu. Simple HTML and CSS menus are fast to parse and simple for a search engine bot to understand. Fast and simple is good.
URL structure

  1. Login as an administrator, then navigate to the page on which you want to set the URL
  2. Using the ‘Edit Page’ dropdown – go into the Page Settings
  3. Type in the URL you want to use in the Page URL field
  4. Click on ‘Update’.

Support For The REL=CANONICAL Tag

To set a canonical link on your page, here’s what you need to do

  1. When logged in as an administrator, bring up the page settings on the page you’re on, using the Edit Page->Page Settings link
  2. Switch to the ‘Advanced Settings’ tab of the Settings screen, and scroll down until you find the ‘Appearance’ section
  3. In the ‘Page Header Tags’, copy in your Canonical Link Element tag – this is in the format of: http://example.com/your-canonical-url” />
  4. Click Update Page when you are done.

XML Sitemap Creation Function

Here’s how to submit your DNN sitemap to search engines:

  • Log on as an administrator, and go to the Admin->Site Settings page
  • Find the ‘Site Marketing’ section and expand it
  • You will see the ‘Site Map URL’ section with a submit button next to it. Click ‘Submit’ to submit this to the selected Search Engine.

No Frames Or IFrames

As the Search Engine Watch article says, hosting frames within pages makes it harder, if not impossible, for a search engine to understand a site. The answer for DNN is simple: we don't use Frames or IFrames anywhere. You can install IFrames if you want, but they aren’t used as part of the application.

301 Redirects, Not 302

Here’s the steps to create a 301 redirect to a DNN page:

  • Make sure you’re logged in as an administrator, and go to the Edit Page->Page Settings link to bring up the page settings
  • Navigate to the ‘Advanced Settings’ tab of the Page Settings popup, and find the ‘URL Management’ section and expand it
  • To create a new redirect, click the ‘Create’ button in the top right of the URL Management section
  • For the Site Alias, by default it will choose the primary alias for your site. You can also choose any other alias you can configured for your site. You would choose a different alias when the URL you want to redirect was from a different alias to the one the site currently uses (oldexample.com/my-url redirected to newexample.com/my-new-url)
  • In the URL Path input box, type the path of the URL as it would appear on the end of the selected site alias. You don’t need to include the leading / as this will be added for you.
  • In the URL Type drop-down, choose ‘Redirect (301)’ – this specifies the URL you entered will be redirected to the current page using a 301 HTTP status
  • If the URL you wish to redirect includes a Query String (the code to the right of a ? in the URL), then enter that in the Query String box. This is optional – you don’t need to enter anything here if you don’t have the value.
  • At this point your URL redirect is finished- click ‘save’. This will add it to the list of ‘Custom URLs’.
  • Click on ‘Update’ to close the Page Settings. Your URL Redirect is now active and can be tested.

Pagenavigation

This factor relates to the use of the rel=next and rel=prev tags. These tags help a search engine understand when pages of content are part of a paginated results set – where there are multiple pages of content for the results of a search or listing.
DNN doesn’t have a set of paginated results as part of the standard product. The search feature of the site uses dynamically loaded content instead of URL-paginated results. However, the extensibility model of DNN means that you can write whatever feature sets you use, and modify the output HTML to include pagination tags.

Custom ALT Tags

It’s easy to set the Alt attribute on an image using the in-built content editor. Here’s how to do it:

  • Login as an Administrator, and put the page you want to edit into Edit Mode using the ‘Edit Page’ drop down
  • Edit the content you wish to change
  • When the HTML editor has loaded, select the image, and right-click on the image to select the properties of the image
  • In the image properties, update the ‘alt’ text field. Choose a phrase which best suits the image, and which also matches the desired search terms or search phrase you want the page to rank for.
  • You can check the HTML for the specific image you are setting the Alt tag for – here you can see the HTML tag has been updated as we would expect.
  • Click on Update to update the page.

Breadcrumb Navigation

Breadcrumbs are included in the default skin of DNN, so you can copy from there. Here’s how that is done:

  • The Breadcrumb skin object is included in the skin references
  • The Breadcrumb skin object is then included within the skin HTML and the attributes for the starting level and the breadcrumb separator are set: Breadcrumb Skin Object DNN SEO
  • At runtime, the skin object applies to the current page in the hierarch

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